Coffee News Franchise Establishing Themselves As the Cream of the Crop


William Buckley can tell you directly that the seeds for entrepreneurship are usually found during difficult times. Around 20 years ago Buckley was fired from one of Maine’s largest savings banks due to a merger. After several temporary jobs that he was offered, he stumbled upon Coffee News, a small publication distributed at cafés and restaurants. The possibilities for advertising caught his attention enough to invest in an exclusive Coffee News local territory.

To say that he jumped at the business opportunity was a bit of an understatement. Buckley was Coffee News went together like coffee and the paper of the day.

It took just a few years for the Canadian company based in Canada to recognize something unique in Buckley, and offered the right to franchise all of the U.S. Then, Buckley would go on to purchase the company to obtain control over the global distribution and publishing rights. Coffee News now has 1075 franchisees in over 22 countries.

Coffee News is a weekly newspaper for restaurants that is distributed gratis to cafes, restaurants, hotels hospitals, nursing homes, doctors offices, walk in medical clinics, break rooms of employers, or any place you can sit, wait or take a bite to eat. Coffee News only has good news , and there is no bad news and is packed with interesting stories, jokes and other trivia. Small and medium-sized businesses buy space in the publication in exclusive ad spaces. One business is allowed per category of industry is allowed, and restaurants are not permitted to promote outside tourist areas, unless they are.

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Like most home based businesses, franchisees can choose to run their territory on a full or part time basis, but he states that they “prefer full-time publishers. Many stay-at-home moms have the option of publishing one or two franchises when their children are at school. On the other hand we are a publisher with 22 franchises and employ many employees.”

With over 1000 territories being managed, which includes headquarters in Mexico, Venezuela, Spain, Canada, and New Zealand Franchisees come in all sizes and shapes. “We look for people who enjoy people, have good sales and networking skills , and are self-starters,” says Buckley. “If they’re looking to make a living and become self-employed and earn more than 100k a year, we’d love to speak with them. We’ve seen some outstanding military retirees as well as early retirees who have done exceptionally well. They must have a great time out on the streets , and meeting the business owners who are in their stores.”

Business is growing, rising more than 25% this year alone. “Coffee News is a very affordable advertising medium that is ideal for small to medium businesses that do not have big advertising budgets. People enjoy reading Coffee News. It’s universally appealing and advertisers get great results.”

All this points to an incredible work-from-home business opportunity.

Based on the Coffee News website, surveys reveal it is the Coffee News publication is read up to seven times. “It has been proven that people are more susceptible to absorbing advertising messages when eating or before meals due to the need for mental stimulation – food to think about – during this period. Coffee News is designed to take full advantage of this phenomenon.”

In 2008, Coffee News purchased a large printing firm located that is located in Houlton, Maine. This facility is responsible for printing more than 11 million volumes of Coffee News a year. This is just one of the many ways that the franchisor helps keep costs down, making it one of the more affordable franchises that you can purchase. To buy into this home based business, a franchisee needs only 8000 dollars for their first territory. The additional territories are reduced to $5500. The financing option is available after buying the first franchise. Publishers typically own 3 franchises.

To aid franchisees to reach their potential, no-cost two-and-a-half day workshops are conducted by corporate staff and veteran publishers. Some topics that may be addressed include sales, ad design, billing, collections marketing, distribution and starting. This program is optional to sign up for, however, 95% of existing Coffee News publishers have attended. Additional support includes mentor programs, personal phone calls and free Quickbooks software, which is integrated Merchants services for conferences, charge cards regional meetings, newsletters and online chat groups.

Advertising experience is not a necessity to be successful Coffee News franchisee. The operations manual not only teaches how to design ads, but also how ads work providing the franchisee with an comprehension of the company as a whole. The tools provided will allow franchisees to aid small companies even through tough times, which makes this an excellent home-based business venture that is able to thrive in times of recession.

“Why be restricted to a monthly salary when you can earn as much as you want” offers Buckley.

There are a myriad of franchises available, and Buckley is pleased to mention that only two percent of them have more than 1,000 franchisees which proves that his quick growth was not a fluke. What is the likelihood that this kind of success will last? Its safe to say that the coffee industry and the morning newspaper continue to work together in a powerful partnership, we can expect to be able to see Coffee News take advantage and flourish.

Eric Stein has always had an entrepreneurial mind and, when the recession hit, he looked to the internet for an additional means of earning. It was the absence of information on the internet in one place that led Eric to develop with his business partnership Home Business Bug. Home Business Bug is an up-and-coming home business [http://www.homebusinessbug.com/] web site where individuals can find legit home based business opportunities. Read informative and resourceful work from home [http://www.homebusinessbug.com/work-from-home-articles/] articles at Home Business Bug. Home Business Bug also offers the opportunity to advertise for free to entrepreneurs who have a work from home or an opportunity to work from home. Do you have a house -based business or work from home opportunities? Advertise on HomeBusinessBug for free.


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